Meet the creative talents behind Fram – the experienced professionals responsible for assembling and leading the teams who’ll go with you on your journey to the perfect solution.

Rossen Zhivkov is the CEO of Fram Creative Solutions and the owner of Abilitics – a leading software development company which has been serving leading international brands such as Coca Cola HBC, Pfizer, Mobiltel, Vivacom, ProCredit Bank and Primera Air Iceland for more than 10 years. Rossen is the co-founder of two start-ups in the areas of presentation software and eLearning. He is also the lead visionary and investor behind the project Innovate Bulgaria ( – a new initiative which aims to popularize companies in the Bulgarian IT ecosystem. His true passion, though, is people development. He enjoys reading about the latest innovations in neuroscience and how these can be applied to increase human potential. He is now writing his own book on this subject and hopes that it will help others achieve harmony in their life and work.

Rossen Zhivkov
CEO, Co-Founder

Marina Shideroff is the founder and Chief Design Officer at Fram Creative Solutions. She has worked in the IT sector for nearly 10 years and has expertise in all areas of UX/UI, designing software, apps, websites and digital products of all kinds. Much of her work is for the German, French and Swiss markets where her clients include brands such as Bauhaus, Bayer, Arvato, Trelleborg, Air Liquide, Thales, Price Water House, Good Year, Forbes, Herbalife, Bulpros. She has exceptional core skills in branding and brand awareness, digital project design and innovative event management. Her portfolio includes a wide range of websites, apps, logos, corporate identities, digital products, marketing campaigns and design for corporate and public events. She puts her heart and soul into her work and says that this is the secret of success. Marina is also a well-known visual artist and regularly exhibits her work.

Marina Shideroff
Chief Design Officer, Founder

Jivko Petiov leads the development team at Fram Creative Solutions and is responsible for technology strategy, architectures and code reviews. With more than 12 years’ experience of hacking .NET and JavaScript and more than seven years of fixing the gaps in Microsoft technologies, Jivko has mastered the art of rapidly developing and delivering high-quality solutions. His expertise spans multiple technologies and platforms: .NET, JS, SharePoint, Office 365, Azure, AWS, iOS, Xamarin. Recently, he has been involved in large-scale Intranet Portal solutions spanning 28 countries with more than 30,000 users. When Jivko isn’t working on technology, he can be seen playing the piano and building both his body and his mind.

Jivko Petiov
Chief Technology Officer

Tom Phillips is responsible for creating and managing content at Fram Creative Solutions. A writer, editor and translator, he has worked in print, broadcast and digital media for 30 years. For nearly 20 years, he was an editor and content manager of the print and online magazine Venue and has worked as a writer and sub-editor for B2B publications including NFC World, Building for Education and Independent Education Today. An internationally published poet and playwright, Tom has taught creative writing at the universities of Reading, Bath Spa and Portsmouth and journalism/media production at City of Bristol College and BBC Radio Bristol Actionline. Instigating innovative projects and events is at the heart of what he does, whether they be online international cultural exchange networks or intimate cabaret evenings.

Tom Phillips
Content Manager